Featured works

Paradox
AI & Enterprise SaaS

How a visual brand evolution helped 6x ARR and lead to a successful exit t

Northern Arizona University
Higher Education

Fostering a 3.67% one-year retention lift by supporting student success t

Valley of the Sun YMCA
Community & Wellness Nonprofit

A $683K program service
revenue boost derived from mission-driven design t

Root + River
Brand Strategy Studio

Transforming educational marketing content for deeper client engagement t

Creative disciplines

Creative Strategy
and Leadership
Creative Strategy and Leadership
Creative Direction
Team Leadership
Brand Evolution
Brand Personality Traits
Strategic Growth Design
Campaign Development
Content Strategy & IA
Insight-Driven Concepts
Creative Mentorship
Brand Identity and Art Direction
Brand Identity and
Art Direction
Visual Identity Systems
Brand Guidelines
Photography Art Direction
Animation Art Direction
Design Art Direction
Event Branding
Iconography and Illustration
Packaging
Stationery
Marketing and Experiential Design
Website and App UI Design
Editorial and Publication Design
Environmental Graphics
Advertisement Design
Lead Generation Design
Social and Email Design
Infographics and Data Visualization
Graphic and Print Design
Apparel Graphics
More about Maddie Moe

Kind words

Kind words

Maddie Moe’s skills as a creative leader and brand builder are as good as it gets. She played a key role in building one of the strongest brands in our industry. Any company that cares about how their brand shows up in the world (and the equity that brand creates for the business) would benefit enormously from her brilliance.
Josh Zywien
,
Chief Marketing Officer at Paradox
Maddie Moe is a true unicorn: a creative who is also extremely analytical and a fantastic problem solver, someone who can design beautifully while also connecting her work back to business results. She’s adaptable and curious. Our junior designers learned a lot from her, and as the head of content … so did I.
Erik Schmidt
,
Director of Content & Brand at Paradox
We valued the creative collaboration with Maddie Moe. She brought deep design expertise and a solutions-first mindset, shaping many ideas into a compelling visual story. We have received incredible feedback from our ecosystem regarding her work, and it has elevated our brand’s standing with our most critical partners.
Nia Demming
,
CEO at Democracy Lab Foundation
Maddie Moe showed me what excellent external partnership management looks like. Her real strength was turning a typical vendor relationship into an actual partnership. What made Maddie Moe exceptional wasn't just how she led—though that was impressive—it was the combination of leadership and design talent.
Mauro Sicard
,
CEO at BRIX Agency / BRIX Templates
Maddie Moe brought a unique combination of creative vision and operational excellence to every project. She is a fantastic team player and multi-faceted designer with exceptional organizational skills, who seamlessly combines creativity, strategic thinking, and flawless execution.
Morgan Brunner
,
Director of Events & Experience at Paradox
I was instantly impressed with Maddie Moe’s design skills, initiative, and work ethic within the first week of hiring her. It is crucial to have reliable, creative designers who can hit the ground running and Maddie Moe did just that. She’s self-motivated, attentive to detail, and professional. She was a valued member of our team.
Erin Engelmann
,
Design Manager at NAU’s University Marketing
In addition to outstanding design skills, Maddie Moe brings a level of work ethic and professionalism that is hard to match. Through a wide range of projects, Maddie Moe met every challenge head on and created sharp, modern designs and campaigns. She is a HUGE asset to any design department!
Ryan Knak
,
Sr. Director of Marketing at the Valley of the Sun YMCA
Maddie Moe has that rare mix of creative vision and executional precision—she’s a world-class designer who not only makes things beautiful, but ensures they work for the business. Beyond her talent, Maddie Moe is just an incredible teammate—organized, thoughtful, and genuinely fun to collaborate with.
Grant Taylor
,
Sr. Marketing Enablement Designer at Paradox
I am not remotely overselling it to say that Maddie Moe is the most talented and dedicated designer I know. From the very beginning of our professional relationship, she’s set herself apart from her peers in every role she’s held, and her work sets the standard I aspire to in my own projects to this day.
Colton Starley
,
Sr. Designer at Humm Kombucha
2/6
An open printed spread for The Laura Chinchilla Prize for Civic Participation 2025, showing a portrait photograph alongside a full-bleed sunset landscape.
A hand raising a Lemon & Leaf Strawberry & Rooibos Chai can against a clear blue sky.
A phone propped on a leather sofa showing the Paradox Client Board "About The Client Board" page, headed by a photograph of palm trees.A phone propped on a leather sofa showing the Paradox Client Board "About The Client Board" page, headed by a photograph of palm trees.
Hands unrolling a navy Northern Arizona University poster featuring the gold Lumberjack mascot and repeated university wordmarks.
An open printed spread for The Laura Chinchilla Prize for Civic Participation 2025, showing a portrait photograph alongside a full-bleed sunset landscape.
A hand raising a Lemon & Leaf Strawberry & Rooibos Chai can against a clear blue sky.

Let’s make something remarkable