As a conceptual fast casual restaurant, Orianna’s is an Italian bistro that emphasizes community. This restaurant is a more sophisticated intermediate between fast food and fine dining, and features interactive kitchen stations with smart cards to track guest tabs. The project goal was to develop a comprehensive branding system with multiple applications. The solution is chic, classy, and consistent: Solid purple color blocking creates a strong brand presence and mirrors the company culture of consistency and simple elegance. Duotone photography creates a touch-point to add to the customer experience. Sans-serif typography connects with a savvy target audience.

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